Warner Bros and NetherRealm Studios are delivering the goods so to speak, and providing extra incentive for players to make that trip, and come out to tournaments. These are huge tournaments players, get all the info on TYM:

http://testyourmight.com/threads/wb-games-netherrealm-studios-to-sponsor-1k-pot-bonus-for-mk9-at-ceo-fighting-game-championships.17006/

http://testyourmight.com/threads/warner-bros-netherrealm-studios-to-deliver-1k-pot-bonus-for-mk9-at-east-coast-throwdown-4.17005/

http://testyourmight.com/threads/wb-games-nrs-sponsor-1-000-bonus-for-the-mk9-tourney-at-ufgt8.17004/